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About Me

My name is John and I started the genX life brand to let the world know how awesome our generation really is.

I'm an older GenXer.   Vintage 1967.   Our generation is often termed as the 'middle child' sandwiched between the boomers and millenials.  But make no mistake we're a no nonsense resilient group. We were the first tech savvy generation, and we know what teen spirit smells like.


Help Fight Childhood Cancer

In 2022, my son was diagnosed with a rare childhood cancer known as Ewing's Sarcoma at the age of 19.  He continues to fight every day.  No GenX parent or parent from any generation for that matter should have to watch their child go through this.

That is why I am donating 10% of all sales to the Beat Childhood Cancer Foundation . Through novel research, innovative clinical trials, and precision medicine they are giving hope to children like my son.

If you don't find yourself purchasing any merch from my site please consider donating a few dollars to the cause in the form below.  All proceeds from these donations will go to the Beat Childhood Cancer Foundation.

Thank You For Your Support

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